Elena Pulcheva is the Founder & Creative Director of Reine Privé, where she leads the studio’s couture vision from first sketch to final stitch. Known for refined craftsmanship and a modern, editorial sensibility, she designs bespoke garments that balance timeless silhouettes with precise detail. Elena oversees custom couture design, pattern development, and final fittings to ensure each piece is executed with exceptional accuracy and finish.
As Design Director for Reine Privé, Anna Grace guides the creative and technical standards behind the atelier’s made-to-measure and couture collections. She brings a balanced approach that marries artistry with precision-directing design concepts, coordinating pattern making and fittings, and maintaining uncompromising quality across every stage of production. Known for her thoughtful leadership and detail-driven process, Anna helps shape signature pieces that feel both modern and enduring.
Vivienne Carter leads Brand Operations at Reine Privé, ensuring the studio’s day-to-day systems support exceptional couture execution. She coordinates workflows across custom design, pattern making, fittings, and styling, aligning timelines and resources from first consultation to final stitch. With a focus on precision, consistency, and client care, Rosanna helps translate creative vision into a seamless, elevated experience.
Diana Lopez is the Client Relations Director at Reine Privé, overseeing the client experience from initial inquiry through final delivery. With a meticulous, service-led approach, she coordinates consultations, fittings, and timelines while ensuring each couture journey reflects the studio’s standard of refined craftsmanship. Diana is known for her clear communication, discretion, and ability to translate client goals into a seamless atelier process.