Private Haute Couture,Made Only For You

From sketch to final stitch, Reine Privé delivers timeless luxury pieces with exquisite hand craftsmanship.

Reine Privé
Reine Privé is a haute couture design studio dedicated to creating exceptional bespoke garments. Renowned for exquisite craftsmanship, architectural tailoring, and an uncompromising pursuit of the perfect fit, we transform each client’s vision into a timeless couture creation.From the initial sketch to fabric selection, pattern development, and precision fittings, every stage of the process is carried out in close collaboration with our clients. Our atelier meticulously refines every detail, ensuring that each piece reflects individuality, elegance, and the highest standards of craftsmanship.Whether creating a one-of-a-kind couture gown, preparing for a significant occasion, or styling fashion editorials and advertising campaigns, our approach is defined by personalization, meticulous attention to detail, and a design-first philosophy.The result is far more than a garment—it is a timeless couture masterpiece that enhances your presence, expresses your individuality, and becomes a treasured part of your story for years to come.

Pattern Development

From initial measurements to finalized pattern sets, Reine Privé develops patterns with couture-level accuracy. Through careful drafting, adjustments, and fit considerations, we create patterns that support refined craftsmanship and consistent results from first sample to final stitch.

Bespoke & Services

Reine Privé’s Bespoke Services offer custom couture garments designed from the ground up. We translate your vision into a refined silhouette through concept development, fabric selection, and meticulous construction-delivering a timeless piece crafted to your measurements and lifestyle.

Fabric Selection

Reine Privé offers curated Fabric Selection for clients seeking timeless, elevated materials. From luxurious silks and wools to structured blends and specialty fabrics, we recommend options that complement your silhouette, enhance movement, and photograph beautifully for events and editorials.


Elena Pulcheva

Founder & Creative Director

Elena Pulcheva is the Founder & Creative Director of Reine Privé, where she leads the studio’s couture vision from first sketch to final stitch. Known for refined craftsmanship and a modern, editorial sensibility, she designs bespoke garments that balance timeless silhouettes with precise detail. Elena oversees custom couture design, pattern development, and final fittings to ensure each piece is executed with exceptional accuracy and finish.

Anna Grace

Fashion Designer

As Design Director for Reine Privé, Anna Grace guides the creative and technical standards behind the atelier’s made-to-measure and couture collections. She brings a balanced approach that marries artistry with precision-directing design concepts, coordinating pattern making and fittings, and maintaining uncompromising quality across every stage of production. Known for her thoughtful leadership and detail-driven process, Anna helps shape signature pieces that feel both modern and enduring.

Vivienne Carter

Brand Ops

Vivienne Carter leads Brand Operations at Reine Privé, ensuring the studio’s day-to-day systems support exceptional couture execution. She coordinates workflows across custom design, pattern making, fittings, and styling, aligning timelines and resources from first consultation to final stitch. With a focus on precision, consistency, and client care, Rosanna helps translate creative vision into a seamless, elevated experience.

Diana Lopez

Client Relations Director

Diana Lopez is the Client Relations Director at Reine Privé, overseeing the client experience from initial inquiry through final delivery. With a meticulous, service-led approach, she coordinates consultations, fittings, and timelines while ensuring each couture journey reflects the studio’s standard of refined craftsmanship. Diana is known for her clear communication, discretion, and ability to translate client goals into a seamless atelier process.



  • Beverly Hills, California · Private appointments only
  •  Mon-Fri - 10:00-17:00